During SXSW, Businessweek spoke with Micahel Lopp, Apple Senior Manager, on how Apple designs products.
But what is telling, in my opinion, is this statement "...the designers and engineers are required to nail everything down, to work out how this crazy idea might actually work." Apple still has hardware engineers...
Got that Tech Companies? Engineers...
You need more than designers to come up with a great product.
You need a committed and passionate management team.
You need programmers.
You need engineers...
In all probabilty, in this day and age of outsourcing, you Tech Companies do not get it.
Engineers...
