Or Philips, the consumer electric product company we have known but, somehow, never loved.
Anyway, Philips has recently come to my attention when I noticed they are touting their line of computer accessories rather prominently, it would rather seem suddenly.
Not by way of media ads, those I usually ignore, but with their very own booths placed at computer shops and video retailers.
Interesting move, is there gold in thar low-priced computer accessories, keyboards, mouses (mice?), headphones, webcam, mics...?
Has Philips fathomed the path to success, and profitability mind you, in the bottom-of-the-barrel market competing with the likes of Genius and A4tech?
What does Philips know that Apple failed to comprehend?