Monday, June 23, 2008

Efficient And Effective

Effective, to achieve a goal as straightforward as possible.

Efficient, to achieve a goal using the least possible resources.

People say efficient when they mean effective, efficient just sounds nicer while effective often sounds... brutal.

What got me going was a post in a domestic car forum wherein the poster commented on a brand of car's air conditioner is efficient because it is cold.

Well, no.

The car's air condtioner is definitely effective since it is said to be 'cold'.

Whether it is efficient is another question.