Saturday, May 17, 2008

Apple Wins Two Black Pencil Award

Apple won one Black Pencil each for the iMac and the iPhone.

D&AD Black Pencil is awarded to design that meets absolute criteria instead of relative criteria (i.e. not as 'best for 2008' but the best). On some years, Black Pencil was not awarded as no design were able to pass muster.

And the D&AD site is nice and fast.